By Terry Kovarik
STURGEON BAY, WI (Terry Kovarik) — John Maggitti went from a partner in a transportation firm in Marshfield to a bookstore co-owner in Sturgeon Bay. Novel Bay Book Sellers opened on Third Avenue over the summer. It’s something Maggitti’s wife, Liz Welter, has long dreamed. He says the closure of a national chain bookshop in Sturgeon Bay made it a perfect time to make the dream come true.
Novel Bay Book Sellers specializes in new titles. Maggitti says rather than follow the “something for everyone” concept used by box stores Novel Bay follows the leads of bestseller lists and customer desires.
Even in the age of ebooks, Maggitti says Novel Bay caters to a growing customer base. Those are readers who just love to curl up with a good book and not have to worry about batteries dying in the middle of a great story.