By Paul Schmitt
Convenience and affordability are making microwavable meals very attractive to grocery shoppers. According to the market research firm Spins, sales for frozen entrees were up nearly six percent in the past year. That nearly triples the growth in overall packaged-food sales. Alex Stodola, store manager at Stodola’s IGA in Luxemburg credits the increased popularity of frozen meals to a better tasting product and the many different varieties available.
Stodola’s IGA recently revamped their frozen food section by putting in pushers to dispense the food containers more easily and also added a new natural organic brand to the selection, according to Stodola. Other frozen food sales rose three percent nationally as well last year which included vegetables and pizza.