By Terry Kovarik
A musical at Northern Sky Theater, jazz or classical music at the Birch Creek Music Performance Center, a performance at Midsummer’s Music, and an exhibition at the Hardy Gallery share one thing in common. They’re big money makers for Door
County. An economic impact study released last summer found the arts generated nearly $25-million in business annually. That generated a lot of publicity in outside publications. Mona Christensen, Executive Director of the Birch Creek Music Performance Center, can’t say whether those articles have attracted more people. But she says some recent jazz concerts have become increasingly popular.
Those concerts were free. But according to the Arts and Economic Prosperity Study”, each person attending such events spent an average of $77 each on meals, lodging and souvenirs and gifts.