By Tim Kowols
Room tax collections in Door County were up 4.2 percent in 2017 according to the Door County Tourism Zone. Close to 561,000 rooms were filled last year (560,968), compared to just over 553,000 in 2016 (553,470). It continues a rising trend since the Door County Tourism Zone was established in 2009 to collect a 5.5 percent room tax to fund marketing efforts of the Door County Visitor Bureau. During the last 10 years, the percentage of occupied rooms has grown 26.88 percent, the daily rate 21.39 percent, and occupancy rate 20.51 percent. Jon Jarosh from the Door County Visitor Bureau says the numbers are indicative of the overall growth in tourism they have seen in the last decade.
Jarosh says they will release more tourism-related numbers, including the county’s sales tax collections and overall spending, in May.