By Cynthia Germain
Rocks of Ages owner Sheila Nimmer shares her experiences in owning a small business as she reflects on its closing at the end of December. The Rocks of Ages Jewelry and Bead Store was mainstay in Luxemburg for 10 years in a refurbished Lutheran church that she and her husband were married in 40 years earlier. The jewelry business was not new for Nimmer as she helped with her parents’ jewelry store previously just around the corner. For all the experience and education that she had industry, Nimmer says that she found some new challenges in business operation including technology and bookkeeping as well as business promotion but more so maintaining a life balance.
The decision to close Rocks of Ages was a long, deliberate process according to Nimmer. As she saw the internet’s impact on the business over time, it prompted not just financial forecasting but also a life review of her needs for health, family and leisure. For those considering opening a business, she recommends that a person visits with owners of like businesses to get an understanding of all the working parts and learn how time can best be balanced with the commitment. Nimmer found that her business, like many in Door County, was cyclical but appreciates that this community was supportive throughout each year, all through the years.