By Paul Schmitt
Black Friday was yesterday and Cyber Monday is still a couple days away, but a newly promoted day called Small Business Saturday is in the retail store’s landscape today. A shopping day designed to encourage buying local for the holiday season has been gaining momentum. Ken Batten of Batten True Value in Luxemburg explains why Small Business Saturday is important to consumers as well as local retailers.
Batten also says local small businesses are crucial because they give back to the community and schools with donations and support. American Express launched Small Business Saturday in 2010 and the day (two days after Thanksgiving) became officially recognized by the United States government in 2011.