A dozen or so travel journalists from around the country will be in Door County this weekend.
The Thursday through Sunday visit is part of the Door County Visitor Bureau's media marketing program and is the first of eight scheduled group editorial press trips this year. Hosting the writers leads to a wide variety of editorial coverage for Door County in regional, national and even international media outlets.
Jon Jarosh, the DCVB's Director of Communications & Public Relations, says the program has been very well received by travel journalists, which has resulted in some great media coverage.
"The travel journalists that visit as part of our media marketing program are truly amazed at the diversity of Door County's tourism product offerings," says Jarosh. "They appreciate the opportunity to travel around the county and participate in a variety of activities visitors would typically experience here, and in turn these journalists write about their experiences in the media outlets they represent."
Jarosh says since the DCVB's media marketing program first began with Geiger & Associates back in the summer of 2007, 431 travel journalists have visited Door County on 30 different press tours. As a result of their visits, to date those journalists have written 865 articles/stories about Door County with an audience of 205,607,513 readers/listeners/viewers. The ad value equivalency of those articles, had the DCVB paid for the advertising space, would have been nearly $7.75 million dollars.
Additional press trips in 2013 are scheduled for May 9-12, June 13-16, June 24-28, July 23-26, August 19-22, September 26-29 and October 7-10.
Photos by the Door County Visitor Bureau