Along with billboards touting wineries, art galleries and tourist attractions, those traveling through Door and Kewaunee Counties will now see a billboard addressing a different topic altogether: heroin.
Door County Sheriff Terry Vogel says heroin is a drug they haven't seen much of in Door County but he says it's risen to "epidemic" proportions in some surrounding counties where there've been numerous heroin overdose deaths. The sheriff says his department and the Door Kewaunee Drug Task Force are just trying to be proactive.
The signs show a syringe and spoon and the words "Weapons of Mass Destruction" in bold letters and the phrase "Try Heroin Once ... Hooked for Life." Phone numbers to drug tip hotlines are also included. One of the signs is along the highway just south of Sturgeon Bay. The other is on Highway S.
Vogel says if someone sees heroin or what they believe to be heroin they should contact the Drug Tip Hotline at 920-746-2444 (Door County) or 920-388-0440 (Kewaunee County). Those providing tips may remain anonymous and may be eligible for a cash reward.
Photo by the Door County Sheriff's Department