Professional bass anglers aren't the only ones doing fishing in the area this week.
A group of national journalists are in Door County trolling for stories.
The 18 travel writers are guests of the Door County Visitor Bureau which invites groups of journalists to the Door five times a year to experience what the area has to offer. Those visits lead to a variety of editorial coverage for Door County -- regionally, nationally and even internationally.
The DCVB's Jon Jarosh says he's received positive feedback about the program from the journalists.
"They really enjoy being able to travel around the county and participate in a variety of activities visitors can experience here," says Jarosh. "In turn, they write about their positive experiences and the things they do in the media outlets they represent."
Jarosh says since the DCVB’s media marketing program began in 2007, 388 travel journalists have visited Door County on 27 different press tours. As a result of their visits, to date those journalists have written 767 articles/stories about Door County with an audience of 174,676,851 readers/listeners/viewers. The ad value equivalency of those articles, had the DCVB paid for the advertising space, would have been nearly $7.5 million dollars.
Above photo: Travel journalists enjoy the incredible view while on a Door County Trolley tour stop at Sven's Bluff in Peninsula State Park during the DCVB's spring 2012 press trip. Photo by DoorCounty.com/Door County Visitor Bureau
