President of the Door County Cherry Growers Association Terry Sorenson of Soren's Valhalla Orchards in Sturgeon Bay is on the front page of Sunday's Milwaukee Journal Sentinel.
Sorenson says the focus of the piece in the major market paper is the year's undersized Door County cherry crop. But Sorenson says the message people need to take away from the story is cherries will still be available locally.
Sorenson recalls the media running similar stories with the small cherry crop in 2008, and says they scared people away who normally might have just come up to Door County for a cherry picking day away. Sorenson says back then, and now again in 2012, fruit is still available for locals and visitors.
In 2010, Wood Orchard, LLC had their own Sunday cover story in the Journal Sentinel. The feature covered Wood Orchard bringing SweeTango apples to Door County. Owner Steve Wood says the response from such a major out of market piece was positive and brought a lot of people to the region.
Both Wood and Sorenson hope the Journal Sentinel's coverage will give cherry lovers a similar reminder to come to the Door. This year, they may not find their cherries anywhere else.

The article as it appears on the Milwaukee Journal Sentinel site. Click the image to visit the original story.