The approximately one-third of businesses that advertise consistently find doing so is profitable for three reasons;

1. Advertising replaces the 20% to 25% of clients who are lost annually to attrition.
    
2. Advertising reaches people as they make buying decisions. Each and every day people make decisions to buy products and services.
    
3. Advertising builds Top of Mind Awareness (the ability to name a specific business) which turns into market share. For example, approximately six of ten people, when asked to name a high-end mattress name Sealey. Sealey has an approximate 60% share of the high end mattress market.

Today the average consumer is exposed to more than 2,500 advertising impressions a day ranging from radio ads and billboards to milk cartons and magazines. Your competition may be inviting potential customers to do business with them instead of you.
 

Why Advertise on Radio?

Radio reaches both the NOW buyer, the 2% to l0% of the population that is probably in the market TODAY for what you sell PLUS radio reaches the FUTURE PROSPECTS, THE 90% TO 98% of the people who are not in the market today but may be tomorrow.

Radio is affordable seven days a week. Potential clients decide to your product or service seven days a week. Radio provides the opportunity to reach potential customers close to the time they make their buying decisions.

Radio is intrusive. You can close your eyes but you can’t close your ears.
 

Why Advertise on the Stations of DoorCountyDailyNews.com?

Because, combined, they reach 73% of the people in our area. Each station's format has been carefully selected to meet the marketing needs of the majority of businesses in Door and Kewaunee Counties.

WBDK 96.7 FM  and WSBW 105.1 FM targets listeners 45 and older with a unique blend of Timeless Classics from the 50’s, 60’s and 70’s. With 45% of the population of our area being in the 50 plus age group, a station programmed to their music preferences delivers 44% of the market weekly.

WRLU 104.1 FM features classic and current country. Real Country serves up the most popular format in America and targets an almost universal demographic.

WRKU 102.1 FM captures the difficult-to-reach 25 to 44 year-old audience with our Classic Hits format; delivering the very best of classic rock music. Approximately 20% of the population of Door County falls into this demographic and the station reaches 9.6% of the market weekly.

Each station broadcasts weather reports each hour, 24hours a day, and airs local news reports, including local business news, hourly from 6am to 6pm.

The most compelling reason to advertise on the stations of DoorCountyDailyNews.com is RESULTS. Our best advertising is a long and growing list of satisfied clients who invest four-figures a month in radio advertising month after month, year after year.
 

How Do You Recommend Making Radio Advertising Profitable?

Radio works with either short-term impact or long term consistency.

Short-term impact means running one or two messages PER HOUR from the time an event or sale starts backwards until you run out of budget.

Long-term consistency means running a minimum of four messages between 6am and 6pm forever. The faster you want measurable results, the more the number of daily ads.

Today we have clients running four to twenty-four ads a day on all three stations and report impressive growth in sales and profits.

The secret formula for advertising success comes down to this:

WHAT YOU SAY TIMES HOW MANY TIMES YOU SAY IT.

“What you say” is the message. We have a six-point system for writing ads that is getting measurable results for our best clients.