Advertise
with
Nicolet
Broadcasting, Inc.
& DoorCountyDailyNews.com
The combined synergy of the radio stations and website of
DoorCountyDailyNews.com provide a unique combination of
effective, affordable advertising options. Read our brief
frequently asked questions (below) and click on these links
for more details.
Radio Advertising
Rates
The Shopping
Show
Weather
Alert Sponsor Package
Discounted
Dollar Direct Broadcast
Community
Events Package
Special Events
Package
Honor
Roll Proposal
HIRE
WRLU for Minimum Wage!
HIRE
WRBW For Minimum Wage!
You'll
Be in Good Comany! - Client Testimonials
To discuss the possibilities of putting the
combined power of radio and internet advertising to work
for your business, email utnehmer@doorcountydailynews.com
Why Advertise?
Many successful businesses do NOT advertise. The only reason
to incur the risk is because you might do more business
by advertising than you would without. When ads work, customers
that would otherwise do business with competitors do business
with you. The approximately one-third of businesses that
advertise consistently find doing so is profitable for three
reasons;
1. Advertising
replaces the 20% to 25% of clients who are lost annually
to attrition.
2. Advertising
reaches people as they make buying decisions. Each and every
day people make decisions to buy products and services.
3. Advertising
builds Top of Mind Awareness (the ability to name a specific
business) which turns into market share. For example, approximately
six of ten people, when asked to name a high-end mattress
name Sealey. Sealey has an approximate 60% share of the
high end mattress market.
Today
the average consumer is exposed to more than 2,500 advertising
impressions a day ranging from radio ads and billboards
to milk cartons and magazines. Your competition may be inviting
potential customers to do business with them instead of
you.
Why
Advertise on Radio?
Radio reaches both the NOW buyer, the 2% to l0% of the population
that is probably in the market TODAY for what you sell PLUS
radio reaches the FUTURE PROSPECTS, THE 90% TO 98% of the
people who are not in the market today but may be tomorrow.
Radio
is affordable seven days a week. Potential clients decide
to your product or service seven days a week. Radio provides
the opportunity to reach potential customers close to the
time they make their buying decisions. Radio is intrusive.
You can close your eyes but you can’t close your ears.
Why
Advertise on the Stations of DoorCountyDailyNews.com?
Because, combined, they reach 73% of the people in our area.
Each station's format has been carefully selected to meet
the marketing needs of the majority of businesses in Door
and Kewaunee Counties. WBDK 96.7 FM and WSBW 105.1 FM targets
listeners 45 and older with a unique blend of Timeless Classics
from the 50’s, 60’s and 70’s. With 45% of the population
of our area being in the 50 plus age group, a station programmed
to their music preferences delivers 44% of the market weekly.
WRLU 104.1 FM features classic and current country. Real
Country serves up the most popular format in America and
targets an almost universal demographic. WRKU 102.1 FM captures
the difficult-to-reach 25 to 44 year-old audience with our
Classic Hits format; delivering the very best of classic
rock music. Approximately 20% of the population of Door
County falls into this demographic and the station reaches
9.6% of the market weekly.
Each
station broadcasts weather reports each hour, 24hours a
day, and airs local news reports, including local business
news, hourly from 6am to 6pm. This combination of music,
weather, local news and community event information means
both year-round residents and visitors rely on the three
stations of DoorCountyDailyNews.com and delivers 73% of
the market to our advertisers weekly. (Survey conducted
by American Consulting of Spokane, Washington)
The
most compelling reason to advertise on the stations of DoorCountyDailyNews.com
is RESULTS. Our best advertising is a long and growing list
of satisfied clients who invest four-figures a month in
radio advertising month after month, year after year.
How
Do You Recommend Making Radio Advertising Profitable?
Radio works with either short-term impact or long term consistency.
Short-term impact means running one or two messages PER
HOUR from the time an event or sale starts backwards until
you run out of budget. Long-term consistency means running
a minimum of four messages between 6am and 6pm forever.
The faster you want measurable results, the more the number
of daily ads. Today we have clients running four to twenty-four
ads a day on all three stations and report impressive growth
in sales and profits.
The secret formula for advertising success comes down to
this:
WHAT YOU SAY TIMES HOW MANY TIMES YOU SAY IT.
“What you say” is the message. We have a six-point system
for writing ads that is getting measurable results for our
best clients. “How many times you say it” is the schedule.
Short-term impact or long-term consistency is what works
best in radio.
