Advertise
with
Nicolet
Broadcasting, Inc.
& DoorCountyDailyNews.com
The combined synergy of the radio stations and website of
DoorCountyDailyNews.com provide a unique combination of
effective, affordable advertising options. Read our brief
frequently asked questions (below) and click on these links
for more details.
Radio Advertising
Rates
The Shopping
Show
Weather
Alert Sponsor Package
Discounted
Dollar Direct Broadcast
Community
Events Package
Special Events
Package
Friends
of Door County Daily News.com Non-Profit Marketing Grant
Guidelines
Honor
Roll Proposal
Buy
Local License Plate Promo
Platinum
Plus Online Savings
HIRE
WRLU for Minimum Wage!
HIRE
WSBW For Minimum Wage!
You'll
Be in Good Company! - Client Testimonials
To discuss the possibilities of putting the
combined power of radio and internet advertising to work
for your business, email utnehmer@doorcountydailynews.com
Why Advertise?
1.Every Day, new people come into the market for the
products you sell!
a. You advertise to a passing parade not a standing army
b. Your business success is determined by reaching both
NOW buyers and FUTURE prospects
c. The Advertising Funnel
2.People
Move
a. 25%
of the U.S. population moves or dies each year
b. Anytime people move, be it across town or across America,
their buying patterns change
3.
People Forget
a. The
average American is exposed to more than 5,000 advertising
impressions a day
b. If yours is not one of them you may be forgotten in the
clutter
4. People Take Their Time Before Buying
a. A consumer can be in the market for a big ticket item
or service for months
b. It’s important to keep your business in front of potential
customers as they move through the Buying Cycle (unawareness,
awareness, comprehension, conviction, trust, action)
5.
Establish and Equity Position in the Mind of the Consumer
a. When people think of your account category they think
of YOUR business FIRST
b. Top of mind awareness TOMA with repetition turns into
market share
Why
Radio?
1.
Radio is the only affordable seven-day-a-week advertising
medium.
2. It works when done right.
3. Radio delivers two customers for the price of one.
4. Radio is intrusive and that means it can reach your competitors
customers.
Why
the Radio Stations of Door County Daily News.com?
1.
Our system for writing ads.
2. Our system for scheduling ads.
3. Our Buyer Protection Plan…The only guarantee in the market.
4. The Highest Client Retention Rate in the 33 year history
of Nicolet Broadcasting, Inc.
5. Satisfied clients.
6. The ability to reach year-round residents, second home
owners and visitors.
7. Door County Daily News.com extends the reach of your
radio to the world.
8. A FREE daily electronic newspaper.
How
Do You Recommend Making Radio Advertising Profitable?
Radio works with either short-term impact or long term consistency.
Short-term impact means running one or two messages PER
HOUR from the time an event or sale starts backwards until
you run out of budget. Long-term consistency means running
a minimum of four messages between 6am and 6pm forever.
The faster you want measurable results, the more the number
of daily ads. Today we have clients running four to twenty-four
ads a day on all three stations and report impressive growth
in sales and profits.
The secret formula for advertising success comes down to
this:
WHAT YOU SAY TIMES HOW MANY TIMES YOU SAY IT.
“What you say” is the message. We have a six-point system
for writing ads that is getting measurable results for our
best clients. “How many times you say it” is the schedule.
Short-term impact or long-term consistency is what works
best in radio.
