By Cynthia Germain
Door County tourism is up, according to room tax revenue, sales tax receipts and visitors to the Door County Visitors Bureau. Tourism is typically measured by a number of revenue numbers including room tax income and sales tax receipts. However, other counts such as the number of visitors to the Door County Visitors Bureau are also considered. Jen Rogers, Communication and PR Manager at the Visitors Bureau, has seen a dramatic increase in visitors to their office with over 1,000 more people in their lobby in July compared to last year.
Pam Seiler, Executive Director of the Sturgeon Bay Visitor Center says that Door County Visitors Bureau does an amazing job of getting the word out and marketing the Door County brand to the world. She sees the Sturgeon Bay Visitor Center has the gateway to the Door County experience.
Seiler is not surprised by the numbers that are coming in, noting that business owners have expressed that they have had a record year. The season was a bit rainy, putting a damper on some activities in the county but retail shops and dining establishments have benefited. Figures for the remaining of the tourist season are expected in November.