By Tim Kowols
Technology is changing the way people, businesses, and organizations approach tourism. Web sites and social media platforms like Twitter, Facebook, and Instagram have allowed these groups to be in constant interaction with each other, especially as the average traveler visits 22 travel-related sites before booking a vacation and 70 percent use mobile devices to check into flights and hotels according to TrendReports.com. Jon Jarosh from the Door County Visitor Bureau says content distribution has been a real game changer for them over the last 10 to 15 years.
According to the Blitz Agency, social media is even catching up to “word of mouth” when it comes to vacation decisions, with 15 percent of millennials saying they are highly influenced by Facebook and 13 percent by Instagram.
FULL DISCUSSION ON TECHNOLOGY AND TOURISM