By Tim Kowols
Adorned with a top hat, one of the biggest reactions from a movie premiere in Madison over the weekend was triggered by an appearance by the film’s bovine lead from Kewaunee County. Reaction, one of Ebert Enterprises’ Holstein cows, walked the red carpet at Madison’s Barrymore Theatre ahead of the world premiere of the movie “The Sixty Yard Line.” It has been a year since Reaction filmed his thirty seconds of fame inside a house in the shadow of Lambeau Field, but Jordan Ebert says it was an once-in-a-lifetime opportunity to promote agriculture and the dairy industry.
The film will hit the festival circuit later this year in hopes of being picked up by a distributor before the football season. You will be able to visit Reaction’s home this summer when Ebert Enterprises hosts Farm Technology Days in July.