By Tim Kowols
Dairy farmers are happy legislators in Washington D.C. are doing their part to protect their industry. Spearheaded by Wisconsin Senator Tammy Baldwin, the DAIRY Pride Act aims to require the Food and Drug Administration to do a better job enforcing the identity of milk, which would force plant-based alternatives such as almond and soy to relabel their products. Rich Olson from Olson Family Farms in Sturgeon Bay says he has no problem with almond or soy “juice,” but believes any confusion should be eliminated.
The DAIRY Pride Act comes at a time where milk prices have plunged while their plant-based equivalents sales have risen by as much as 250 percent over the last five years according to the Huffington Post. In a letter written to the United State Senate Committee on Health, Education, Labor, and Pensions, American Soybean Association President Ron Moore says the legislation is unneeded because no confusion between the products exists.