Civil Discourse An Occasional Attempt To Restore Civility To Our Civic Discourse
By Roger Utnehmer
An Occasional Attempt To Restore
Civility To Our Civic Discourse
President and CEO
November 3, 2016
“Sturgeon Bay: The HeART of Door County”
Sturgeon Bay has no problem listening to a local brain trust can’t make better.
Retired marketing genius Tom Jordon is an example. His recent books, which are pictorial histories of Door County, show the rich traditions, personalities and natural resources that create character and charm. During Tom’s developing love affair with all things Sturgeon Bay and Door County he recognized the arts as a potential economic development turbo-charged engine of growth.
And now for the genius part.
Tom suggests that Sturgeon Bay be marketed as “Sturgeon Bay: The HeART of Door County.” That verbal and visual image could unify every area arts organization and the Sturgeon Bay Visitor Bureau and make the county’s largest city it’s “Arts Heart.”
After a thirty-year career, capped as CEO of one of America’s best advertising agencies, Jordon has become an active contributor to a better community. His first book, “The Secret Treasures of Door County: Sturgeon Bay,” is available for purchase at the Door County Community Foundation, with all proceeds donated to the foundation. (Hint…buy a copy for Christmas.). His second will be out soon.
To expand on the suggestion that Sturgeon Bay be marketed as “The HeART of Door County,” the local arts community, comprised with a significant millennial component, does have potential to become an economic development turbo-charged engine of growth.
By working to foster celebration of artists, Sturgeon Bay can bring people together.
With a focus on becoming more millennial-friendly, young artists can be made to feel welcome and respected.
Just look to the recently-formed Steel Bridge Arts District. Composed of Popelka Trenchard Glass, The Holiday Music Motel and Margaret Lockwood Gallery, these art entrepreneurs are generating tax dollars, creating jobs and becoming a tourist magnet.
Sturgeon Bay has an under-utilized band shell in Martin Park. Making it available to near-adults and young adults for performances could foster a better relationship between a generation in Sturgeon Bay that often expresses a sense of estrangement from the power structure. Creating an expanded role for city government to bring millennials into the fabric of our community can start with artists.
Other communities successfully reduced the paperwork and fees to rent facilities, promoted “plug and play” opportunities for musicians, welcomed young chalk artists with “ChalkFests,” and promoted a “Year of the Arts.”
What suggestions do you have to connect under-employed artists, ranging from poets and authors, to glass-blowers and painters, to song-writers and performers with the many under-utilized facilities available in what could become the HeART of Door County?
Visionaries like Tom Jordon see promotion of the arts as an economic development turbo-charged engine of growth.
That’s my opinion. I’d like to hear YOURS.