By Tim Kowols
A late start to the fall season is giving the Door County Visitor Bureau extra time to promote the area. The fall traditionally is one of the strongest months for tourism because of the colors in the trees and the festivals held in local communities. Jon Jarosh from the DCVB hopes an upcoming press tour through Door County and interviews in Wisconsin and Illinois markets will push more people towards the peninsula.
The DCVB’s media marketing program has done wonders for the area since it was started in 2007, generating over 1,700 articles and over $16 million in earned media coverage.